This research area examines the increasingly hybrid nature of artistic expressions and creative professionals. What does it mean for working methods and the creative process if disciplines and media are no longer separated by clear boundaries? How can people work in transmedial, transdisciplinary or co-creative ways?
We also see this hybrid approach and mindset in the collaboration between art and other disciplines, such as health care or behavioural design. Increasingly, spectators or users are becoming co-creators who are involved in the creative process at an early stage.